New Nokia 8 Leak Highlights


The return of the Nokia name to the smartphone market continues. The volume sales of the mid-range Nokia 3, Nokia 5, and Nokia 6 will be the financial foot soldiers that help HMD Global go from a Finnish-based start-up to an established player in the smartphone world.

The upcoming Nokia 8 is the handset that the geekerati are waiting for, with its SnapDragon 835 system on chip, Zeis powered dual camera system, and the large 5.7 inch screen. Last week we saw leaked images that confirmed the existence of the gold copper colour. Further leaked images have shown the colour and design, confirming the choices.

It also highlights why the Nokia 8 (which is arguably HMD’s flagship handset) is going to find it difficult in any head-to-head comparisons with devices like the iPhone 8 or Galaxy S8. The current cutting edge fashion in smartphone design is edge-to-edge screens with minimal bezels. The actual screen may not be curved, but the top glass gracefully bringing the top surface down to a narrow chassis.

The Nokia 8’s screen may be the largest in HMD’s portfolio if it is, as expected, announced on August 16th, but it’s going to be a screen design that is not going to look as fresh and as exciting as the competition. The bezels are clearly visible and the design may echo previous Nokia handsets but it’s going to leave the new Android-powered handsets at a disadvantage in any ‘whats’s the difference’ styled articles.

But at the same time it also shows HMD’s strategy and reinforces the Nokia brand. These new Nokia handsets aren’t just about cutting edge style and grace or staying on top of trends. They capture the spirit of the Nokia brand from the early twenty-first century that providing powerful handsets at a value for money price point. Those handsets may not have looked beautiful but they got the job done.

That’s what HMD is hoping to capture with the Nokia 8 as it leaves the garage and lead the portfolio of workhorse smartphones into the second half of 2017.